The Birth of REVERE
“I’ve always believed that the equestrian world is more than just a sport or a lifestyle; it’s a culture.” She noticed that most equestrian platforms were tailored to specific niches—English or Western disciplines, competitive or recreational riding. What was missing, she realized, was a platform that brought these stories together, highlighting the shared values of horsemanship, craftsmanship, and the love for horses that transcend discipline or geography.
“REVERE was born from the desire to bridge these gaps,” she explains. “It’s about creating a space where every equestrian feels seen and celebrated, whether they’re a show jumper in Europe, a cowboy in the American West, or a rider in South Asia.”
At its core, REVERE aims to be more than a magazine. “It’s a community,” Hana emphasizes. Through its stories, interviews, and visuals, REVERE seeks to inspire equestrians while educating them about the diverse traditions and practices that make up the global equestrian culture. “When we tell the story of a cutting horse trainer in Mexico or showcase the artistry of Pakistani saddle makers, we’re not just highlighting a skill or profession. We’re connecting readers to a world they might not have known existed,” Hana says. This commitment to inclusivity is also evident in REVERE’s partnerships, such as its recent collaboration with Equellence, a platform designed to uplift equestrian influencers and creators.
Uniting a Fragmented Landscape
One of REVERE’s defining missions is addressing the fragmentation within the equestrian industry. “You have platforms dedicated exclusively to English riders, Western riders, or even just one breed or discipline. While those are important, they often isolate equestrians from one another. REVERE aims to change that.” Through its global lens, REVERE highlights the interconnectedness of the equestrian community. From exploring the roots of vaquero traditions to examining the influence of Native and Mexican cultures on modern Western horsemanship, the magazine delves into stories that resonate universally.
The Future of REVERE
Looking ahead, Hana envisions REVERE as a driving force in reshaping how equestrian culture is perceived and celebrated. “We want to elevate voices, showcase craftsmanship, and bring visibility to stories that might otherwise go untold,” she shares. Initiatives like REVERE+, a subscription plan offering exclusive content and events, are part of this vision. “REVERE+ is about giving our readers a deeper connection to the stories we tell,” Hana explains. “It’s not just about consuming content; it’s about becoming part of the narrative.”